Rank Sonar
All terms

ASO Glossary

App metadata

The text and visual fields you control on your App Store / Play Store listing.

Metadata includes your app name, subtitle (Apple) / short description (Google), description, screenshots, icon, video preview, category, and (Apple-only) the 100-character keyword field. Metadata changes are the main lever ASO professionals control. Metadata is also the most powerful place to add keywords without doing anything else: simply adding a high-volume keyword to your subtitle can produce a measurable rank gain within 24-72 hours. Metadata changes are public and competitor-visible — most ASO tools (including Rank Sonar) snapshot competitor metadata daily and alert you to changes.

Related terms

Keyword field (Apple)

A hidden 100-character field where you can list comma-separated keywords visible only to Apple's search algorithm.

Subtitle (Apple)

A 30-character secondary headline below your app name on the App Store, indexable for search.

Screenshots

The image carousel on your App Store listing — the largest single conversion-rate lever in ASO.