The star average displayed on your App Store listing, typically out of 5.

Your app's ranking within its assigned App Store category, separate from keywords.

A composite metric combining keyword volume, competition, and your current rank.

The percentage of viewers of your App Store listing who tap the install button.

The rate of installs per unit time, the strongest ranking signal both stores use.

Your app's position in the App Store or Google Play search results for a specific keyword.

The total number of ratings your app has received, also displayed on the listing.

A written customer comment paired with a star rating, displayed on your listing.

New reviews received per day, a strong proxy for install momentum.

The publicly-listed rankings of the most-downloaded apps in each category, shown in the Apps and Games tabs.

The visual identity that appears in search results, charts, and on the home screen.

The text and visual fields you control on your App Store / Play Store listing.

Your app's primary name shown under the icon, the highest-weighted field for keyword ranking.

A 30-second video that auto-plays on your App Store listing, used by ~40% of top apps.

A hidden 100-character field where you can list comma-separated keywords visible only to Apple's search algorithm.

The image carousel on your App Store listing — the largest single conversion-rate lever in ASO.

A 30-character secondary headline below your app name on the App Store, indexable for search.

A 0-100 score estimating how hard it would be to rank in the top 10 for a keyword.

Translating your app metadata, screenshots, and in-app content for non-native-language markets.

The breakdown of installs that come from search/discovery (organic) vs. ads (paid).

Apple's native A/B testing feature for App Store listing variants.

The estimated number of monthly searches for a keyword in a specific storefront.

Automated classification of review text into positive, neutral, or negative.

The unique identifier for an app on each store — Bundle ID on Apple, package name on Google.

Apple's portal for managing your app, viewing analytics, and submitting metadata.

Apple's paid advertising platform for the App Store, often the highest-converting paid channel for mobile.

The practice of improving an app's visibility and conversion rate within the App Store and Google Play.

Google's portal for managing your Android app, equivalent to App Store Connect.

When Apple or Google rejects your app submission for keyword stuffing, misleading copy, or prohibited content.

A country-specific instance of the App Store or Google Play with localized content and rankings.