App video preview

A 30-second video that auto-plays on your App Store listing, used by ~40% of top apps.

Video previews auto-play silently on the App Store listing and play with sound on tap. Effective previews are 15-25 seconds (Apple maxes at 30), front-load the strongest 3 seconds, and don't require sound to communicate value. Video previews lift install conversion 8-15% on average — but a *bad* video can hurt conversion vs. having none. Apple requires raw screen recordings (no overlaid characters or unrelated B-roll), Google is more permissive. If you don't have time for production, ship without video.